Inspirar pessoas a partir de pessoas inspiradas, essa é a campanha “Who Inspires you?” que a Levi’s criou e divulgou no Facebook.
A idéia da campanha é compartilhar inspiração para qualquer tipo de ação, seja ela pessoal, como as promessas de fim de ano, ou ainda social, como ajudar entidades carentes.
Para isso, é só contar a sua história, deixando um depoimento em vídeo sobre quem ou o que te inspirou e qual seu objetivo, e o vídeo estará disponível na página para qualquer um que buscar algum tipo de inspiração para si próprio.
A página no facebook também proporciona que você publique para seus amigos ou pessoas que participam da campanha o que você conquistou após se inspirar.
A Levi’s consegue assim, criar uma grande base de histórias muito interessantes sobre seus clientes e que associadas a sua marca podem constituir grandes cases de comunicação.
Toyota está incentivando os proprietários de seus carros a compartilhar histórias sobre seus veículos.
De acordo com Bob Zeinstra da Saatchi & Saatchi agencia que criou da campanha “Auto Biography”, a idéia principal é dar uma resposta à “onda de apoio demonstrado pelos nossos clientes”, após os problemas de recall de veículo que tiveram em 2010.
Com mais de 470 mil “likes”, 11.500 histórias e oito vídeos de animação baseados nas próprias histórias, a Toyota além de aproximar seus clientes mais fiéis à marca, adquire uma grande fonte de informação e idéias: as histórias enviadas.
Em um esforço para conectar os proprietários de Toyota, a ação online também permite fazer upload de vídeos e fotografias com experiências associadas ao seu veículo. Usando proprietários de Toyota reais como inspiração, a campanha tem acumulado uma série de contos intrigantes, que vai do cotidiano ao fantástico
Você já reparou no poder de uma citação? A gente aqui na LUKSO adora essas frases. Para nós, são pequenas pílulas de sabedoria capazes de transmitir ideias, contar histórias e influenciar muita gente.
O curioso é que elas surgem nos lugares mais imprevisíveis, de discursos políticos a mesas de bar. E quando colocadas dentro de contextos, funcionam como ventanias de insights que fazem a gente ter novas ideias, pensar na vida ou avaliar questões sob ângulos diferentes.
Durante os últimos seis meses, estivemos colecionando citações ligadas a Storytelling que usamos para vender ideias, fazer um ponto ou referenciar alguma teoria. São frases aplicadas de diferentes “categorias” das relações humanas (cinema, filosofia, comunicação e cotidiano) que de alguma forma modificaram nossa maneira de ver o mundo.
Resolvemos dividir essas citações com você. Abaixo, você poderá acessar uma apresentação com 40 das melhores citações relacionadas à Storytelling que encontramos ao longo desse ano. Esperamos que goste e que elas possam inspira-lo no seu dia-a-dia.
For those who cannot leave the computer to rent a movie, virtual rental stores are the solution, but what about those who cannot even get out of Facebook to go look for a good movie to watch? Warner launches a digital video store located inside Facebook.
Everything the user needs to do is to go to the rental page on the social networking, pay a fee of $ 3 or 30 credits from Facebook, to watch the movie. The first movie available is The Dark Knight and the buyer has until 48 hours after the time of purchase to watch it.
It goes without mention that because it is aimed to the lovers of Facebook, Warner allows users to comment about the movie in real time, interact with friends and also update their status. It is also possible to pause and resume the film as the buyer accesses the Facebook.
If you think there isn´t any kind of social network to be launched, you better think again. In March goes on air Chute, which joins Instagram and Path on the group of the specialized in photo sharing social networks.
These social networks still don´t have the level of popularity of Facebook or Twitter, probably because they are exclusive to smartphones, in the case of Instagram it can only be used by those who own an iPhone.
However, with the increase of the number of high quality camera on the cell phones, it is more inclined that these social networks will be as accessed as any other. The user creates a profile and publishes photos, he can also add information such as the place where the picture was taken, comments, and tags. The ultimate goal is the same of any other social network, share experiences and stories, in this case through the images that you see every day, and thanks to modernity and portability, you can share them with the world on a quick and easy way.
Brands are very used to this virtual relationship world, so what can they do using this new type of social network? In fact, there is not a big secret, a good example is CNN, which had already put on air CNN iReporters, website where people create a profile and send stories, news and facts. Now the website also has a profile on Instagram which people can follow and track quickly and in good quality images from anywhere in the world about all kinds of subjects.
What would you think of a person who proposes to solve a problem without charging you anything? Check below the story of Jason Eppink, who one day decided to help the citizens of New York who suffered a filthy sidewalk because of a pipeline.
Jason built a very small bridge using material he found in the trash and therefore people would no longer have to walk on the dirt. The attitude itself is very cool, but the way it is told in the video below, through storytelling, makes it even more interesting.
Even without having asked for something in return for his work, Jason earned a lot. Were emails, posts on various blogs and even reports in newspapers of the largest metropolis in the USA. Now think about how much money the brands would invest to have all this visibility and support among the people. There is not a lack of problems to be solved, so is all about the brands having the initiative Jason Eppink had.
Yesterday we talked about how to say something everyone already knows without sounding repetitive, boring or delayed. It´s being a while since a concern with health and the planet began, now the sustainability issue has been fully incorporated not only to the citizens but also to the businesses mind.
Terms like “ecoboring” demonstrate how this issue is not new anymore. However, brands still need to attach this idea to their image, so the question remains: the company needs to appear sustainable to its consumers, but it has to be done in an interesting and innovative way, after all, this subject found some aversion in some cases.
Check below one of these ways. The campaign is from IAR, an institute of environmental recycling, and among the several matters that sustainability includes, this time IAR talks about the waste of potable water. It is noteworthy is that in addition to the fact that the campaign speaks about a beaten subject in an innovative way, it gets extra points for being developed with a community of artisans from the Brazils Northeast, an area which already suffers from lack of water, which gives further support to campaign. Check out the video:
This year the attack on the World Trade Center completes a decade it happened. Surely you remember where you were when you first heard about the event. After so many articles, books, films that tell the story, can you imagine a new way to talk about it?
The 9 / 11 Timeline Interactive is exactly that. A new way to tell a story that everyone already knows by heart. Just as the name says, it is an interactive timeline that starts on 9/11 at 5:45 a.m. when the terrorists passed through airport security into the boarding gate and goes on until 8:30 p.m., when President Bush made a speech to the population.
Besides getting to know new facts of that remarkable day, you can check videos, photos and statements. After all, 9/11 is certainly a day that, as we study the 2nd World War, will be studied by future generations as an event that changed the future. And for all those who work with brands, there is a very interest point besides this story: Talk about something everyone already knows may be a nice thing, if do it on an innovative and interesting way.
Have you ever thought about following the news of a war via Facebook? Check out a Facebookpage called Basetrack. To know more about the project you can read this article on the Lens blog.
Besides knowing the history of the site, it’s really interesting to realize a new form of journalism emerging, which has already been the subject of a previous post here on storybeats, when we wrote about the storify. In his interview, Teru Kuwayama, director of Basetrack, talks about this new journalism, at a time when anyone may write a diary, and make it public and thus concludes: “everyybody became journalists.”
He makes it clear that the classic media will probably lose space for initiatives such as the Basetrack. Ideas that take into account this new way of doing journalism, enabling people to interact, make news, comment, provide information, rather than simply watching a newscast.
What story does the biggest basketball star have to tell? Kobe Bryant talked to Robert Rodriguez, the king of trash movies in Hollywood, and the result is a comic horror, just like the Mexican director likes it to be. The video is called “Black Mamba”.
Sponsored by Nike, it shows the interest process of building a story. Together, Rodriguez and Kobe create obstacles and goals, while the story is happening.
Besides a nice story, the video also has excellent dialogue and top quality special effects, check below:
