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COMO O STORYTELLING PODE AJUDAR OS PROJETOS DIGITAIS?
Postado por lukso | Em Insights, Storytelling | No dia 10-01-2011
As redes sociais passaram a ser peças fundamentais dentro das estratégias de comunicação e marketing das empresas. E o Storytelling pode ajudar a fazer com que as histórias contadas nessas novas mÃdias sejam construÃdas a fim de engajar consumidores ávidos por compartilhar experiências e percepções.
How storytelling can enhance digital projects
View more presentations from StoryBeats.
[...] they explain on their website, ‘Social networks have become key components within the communication strategies and [...]
Postado em: 12/Jan/2011@8:17
As mentioned on slide share.
People tend to not get the big picture. All products initially start with a story. It’s just that too many people don’t connect the dots.
Henry Ford talked about horseless carriages and Edison about lights that didn’t use gas and start fires.
Stories morph into requirements, designs, and then products. All too many individuals who have only worked on a piece of the puzzle fail to define a compelling story first.
UI designs without stories are incomplete. Feature lists without stories are just disconnected thoughts. You need a story to pull everything together.
Postado em: 18/Jan/2011@15:56